Events
We record actions that are important to business: applications, clicks, purchases, form steps.
Advertising
Setting up analytics to see applications, not just visits.
Goals, events, UTM, pixels and verification of applications. Suitable before launching advertising, SEO or a new website release.
Result
You understand where requests come from and where traffic is lost.
After setting up analytics, key actions are recorded: form submission, clicks, cart, checkout, sources and advertising events.
Goals and events correspond to actual business activities.
UTM tags help differentiate between channels and campaigns.
Pixels and ad events are ready for campaign optimization.
Checking the applications shows that the data is being received correctly.
What's included
What is included in analytics?
We set up measurement so that marketing and sales can rely on data.
Map of key events
Setting up goals and conversions
UTM structure for campaigns
Connecting advertising system pixels
Form verification and thank-you script
Events for cart or application
Testing in debuggers
Brief instructions on reports
Process
How to set up a measurement.
First, we determine what is considered a conversion, then we check the data transfer to completion.
Tags
We configure counters, pixels, events and UTM logic.
Check
We are testing the sending of events, requests and display in reports.
Transfer
We explain where to look at the data and how to label campaigns.
Not included
We fix the boundaries before the start.
To ensure that the estimate remains fair, we separately note the work that is not included in the basic package.
End-to-end enterprise-level analytics
Payment for external analytics services
Deep BI visualization
Advertising after setup
FAQ
Frequently asked questions about the package.
Briefly about the volume, restrictions and the next step before the start.
Can I set it up before advertising?
Yes, it is better to do this before the traffic starts, so as not to lose the first data.
Do you check that applications actually arrive?
Yes. We test the form, thank-you script, events and display in reports.
What if analytics is already in place?
We will conduct an audit, find duplicates, lost events and incorrect goals.
Next step
Do you need an exact calculation for your task?
Add the package to your cart or send a short description of the project. We will return with a clear first step, deadlines and an updated estimate.